Hometown: Brooklyn, NY
How did you get into skincare?
Honestly, I don’t have great skin. Dealing with acne has always been a struggle and it still is. I didn’t know esthetics was a thing and I randomly found out about it. Right away I knew it was for me. I wanted to learn about skin. I wanted to help myself and I wanted to help other people. I don’t want anyone to go through the same struggles that I have.
How do you work with clients to make sure that they don’t feel that way?
I put myself in your shoes. If I was laying down on the table and you were listing off a bunch of scary ingredient names and products, then I’d immediately freeze up. So, I like to make sure that I’m informing and teaching. It's an open discussion between us. I want to be able to help your skin. It’s so confusing out there. Everyday there is something new coming into the market and there are so many options. I want to be the expert that gives you more tailored info than Google.
I always start by breaking down your routine you use at home.
How important do you think homecare is?
Oh, it’s everything. I want to hear every single step of your routine. It’s great that you’re doing a facial, and you’re going to feel amazing, but if you’re doing the wrong routine at home then everytime you come in here we’ll have to start fresh. It’s a sixty to one ratio. I touch your face once a month, but you touch your face at least twice a day, thus sixty times a month.
Are you a minimalist when it comes to routines?
I keep it very practical and basic. I don’t want to overwhelm anyone. Skincare should never scare you away. We should only do what you think is realistic to your lifestyle. I will adapt to you. I’m here to give you my advice, my knowledge, and my expertise. However, you make the choices you want for yourself and your body.
Do you have any general advice based on what you've seen with clients?
Yeah! Well first of all, try to be honest when you tell us what your routine is. That way we can give you informed answers. Don’t leave anything out.
Also, don’t overlook cleansing. Don’t slap product on and wash it off. It needs to be a thing. Massage it in, get it everywhere. Make sure to do around the eyebrows, all the way up to your hairline, around the mouth. Think of it like when you wash dishes. When you wash a pot, you’ll rinse it, then scrub it, then check, then rinse again. You need to double cleanse if you were wearing makeup. If you don’t, then you still might have gunk lingering on your skin. You can have the best products but it won’t do much if your skin hasn’t been cleansed properly.
Where do you learn about new skincare and industry news?
I read a lot of books, anything from medical journals to books about how to open up a skincare business. I, of course, also read the internet. I check out bloggers, Instagram, Facebook. The second I hear about something new, I have to look it up. I’m also a big fan of Caroline Hirons. She’s awesome. She’s my Oprah of skincare.
What are three things that you like that don't have to do with skin?
I love to drive and I’m a damn good driver. If I go even three days without driving I start to feel crazy.
Montreal is my favorite place in the whole world. My mom is from Canada so I’ve been going my whole life.
I love animals, I thought that I was going to be a vet.