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Why we're giving you $30 to get a dermatologist check-up

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Mole Patrol!

not-a-fun fact

One out of five Americans will develop skin cancer in their lifetime
BY KELSEY DUCHESNE


When I first arrived at Heyday, I was eager to soak in the skincare secrets of our talented Skin Therapists. They must have secrets, right? However, I was quick to find out that everyone's top go-to tip was identical to the one my mother has been repeating to me since childhood – it’s practically a mantra at this point.

“Always wear SPF!”

“Never leave your house without SPF.”

“Re-apply. Even when it’s dark and cloudy. And you’re inside. I’m not kidding.”

“SPF, SPF, SPF!”

The amount of times I’ve spoken to a Skin Therapist about sunscreen is almost laughable, but their reasoning behind the repetition is not. Our Skin Therapists remind their clients (and me) because one out of five Americans will develop skin cancer in their lifetime, and over 5.4 million cases of non-melanoma skin cancer are treated in more than 3.3 million people each year. In fact, it’s the most frequently diagnosed form of cancer.

We obviously don’t want to spend our entire lives hiding from the sun and great weather under a rock, so we need to make sure we protect and prevent. Our Skin Therapists recommend wearing SPF 30 or 50 everyday (don't forget the backs of your ears and neck!), and to get your moles regularly checked (or as we like to call it, a mole patrol).

In fact, we want you to get checked so badly, we’re willing to pay you. If you bring us the receipt from your annual dermatologist checkup, we'll give you $30 towards facials and products in any of our shops. That’s it. Easy. You do right by your skin, and we do right by you...simple as that. You’ll also get three travel-size deluxe samples from our sunny friends at Supergoop! too.

Surrounding myself with our expert Skin Therapists have subtly molded my skincare routine, but it has dramatically changed my daily routine with SPF. While I’m a dedicated user in the summer months, I now don’t leave the house without a spritz of the Supergoop! Defense Rosemary Mist and switched my usual tinted moisturizer for one with SPF 30. While a part of my reasoning is to keep myself from prematurely aging (90% of face wrinkles come from the sun, people!), it is primarily to keep myself safe.

When people find out I work at Heyday, they always want to know if I’m keeping any special skincare secrets. Can you guess what I tell them?

Get checked and come in. It’s $30 we can’t wait to get in your hands.


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